Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

Spring Summer 2024 collection

BELLE PIECE
Art Direction
Graphic Design
Production
Social Media

The BellePiece Spring Summer 2024 collection, titled “From New York to San Francisco,” is a tribute to the duality and contrast of these East-West American cities, blending effortless urban style with a free and bohemian natural aesthetic. The lookbook was designed to continue the collection’s concept, expressing the notion of duality through various visual techniques, alternating between fluid, relaxed silhouettes and more structured pieces.

La collection Spring Summer 2024 BellePiece baptisée “De New York à San Francisco” est un hommage à la dualité, au contraste de ces villes de l’East – West américain, la fusion entre la citadine effortless et style naturel libre et bohème. Le lookbook a été pensé dans la continuité du concept de collection, exprimant la notion de dualité à travers différents procédés visuels. Alternant entre des silhouettes fluides décontractées et des pièces plus structurées.

Credits

Afsoun Farzanehfar
Design Collection

Fred Leveugle
Photography

Bastien Grob
Creative Direction 

Etienne Oliveau
Light Assistant

Mina Njah
Styling

Marion Gence
Retouching